Originated: Mid-2000s•Origin: United States

New School Hip Hop
Description
New School Hip Hop is characterized by its diverse sound that often incorporates elements from various genres such as trap, electronic, and pop. It typically features heavy use of digital production, catchy hooks, and a focus on melody and rhythm.
History
New School Hip Hop emerged in the mid-2000s as a response to the changing landscape of music consumption and production. With the rise of digital platforms and social media, artists began to experiment with new sounds and production techniques, leading to a more polished and commercially viable sound. This era marked a shift from the traditional boom-bap style of the 80s and 90s to a more eclectic and genre-blending approach.
Notable Artists
Drake
Kanye West
Nicki Minaj