Adult Alternative

Description

Adult Alternative is a radio format and music genre that blends elements of rock, pop, and folk. It is characterized by its appeal to adult listeners, often featuring introspective lyrics and a polished sound that is more mature than mainstream pop.

History

Adult Alternative emerged in the early 1990s as a response to the growing demand for music that catered to an adult audience seeking more sophisticated and diverse sounds than those offered by mainstream pop and rock. The genre draws from a wide range of influences, including classic rock, folk, and singer-songwriter traditions, and often features artists who prioritize lyrical depth and musical craftsmanship.